‘The Milk Has Turned Against Us’ is likely to____

Today our needs, likes and personality traits are constantly being predicted by algorithms. But can we create one character to represent 86 students? Who will we become and what character will emerge? And if we create a world based on these types of predictions, who are we designing for?

This interview was performed on the 13.06.19 with a character created by the IMB Watson Personality Insight algorithm, using project descriptions and information about our degree show, ‘The Milk Has Turned Against Us’ to visualise a character who represents us as a creative unit.

Unpacking the predictive ability of personality profiling algorithms, and exploring how they can be subverted to create characters somewhere between fact and fiction. 

Access the algorithm at: https://personality-insights-demo.ng.bluemix.net 

Special thanks to:
Otto Taylor